DCSIMG
ADVERTISING & PR
Developing promotions, managing public relations, or simply creating buzz around your business.
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  • By Gina Roberts-Grey

    3 strategies for attracting celebrity attention for your company.

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  • By Barbara Findlay Schenck

    How a 14-year-old philanthropist is changing the world $2 at a time.

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  • Small Businesses Create Their Own Black Friday Buzz -- Business on Main -- © Microsoft
    Small Businesses Create Their Own Black Friday Buzz

    News on Main (11/19/12):A group of small businesses in Portland, Oregon, band together to create their own buzz for the biggest shopping day of the year.

    length: 2:26
  • I'm looking for a good way to send out special offers and regular updates about my business to my customers. Are newsletters a good option for me? What tools are out there?

  • By Steve Strauss

    These resources are an affordable way to build networks.

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  • By Randy Myers

    Nothing says 'expert' like having your name on the cover of a book.

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  • By Barbara Findlay Schenck

    These 5 marketing approaches spread like wildfire.

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  • Is it really possible for blogs to make money? How do I go about building up readership and getting advertisers to make my blog profitable?

  • By Barbara Findlay Schenck

    When a PR crisis erupts out of nowhere, put consumer interests first.

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  • When Small Businesses Go Guerrilla -- Business on Main -- © Microsoft
    When Small Businesses Go Guerrilla

    News on Main (04/23/12): Find out how Bacon Salt's bacon coffin helped the business create buzz on a budget -- and how your business can go viral, too.

    length: 2:24
  • Our business is growing, with new products, staff and changes that we know can help us get better visibility and a stronger reputation. But when it comes to public relations, should we do it ourselves or hire a professional firm?

  • By Polly S. Traylor

    Companies are turning to social media as the next frontier for advertising.

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