DCSIMG
BRAND & MARKETING STRATEGIES
Strategies to give your business a strong brand identity, define new products and services, and help it stand out in a crowded marketplace.
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  • By Barbara Findlay Schenck

    Here's what to know and do to unlock business success.

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  • By Gina Roberts-Grey

    3 strategies for attracting celebrity attention for your company.

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  • By From The Young Entrepreneur Council

    How to build credibility again after a major rebranding process.

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  • By Kim Lachance Shandrow

    Learn 3 of Justin Bieber's actions on Twitter that you can emulate now.

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  • By Barbara Findlay Schenck

    Online dating can teach us a lot about building a brand that people love.

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  • By Barbara Findlay Schenck

    Redesign your marketing strategies around these 3 essential questions.

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  • E-Book: BizBuySell Guide to Selling Your Small Business -- Business on Main -- Courtesy BizBuySell

    Business on Main marketing expert Barbara Findlay Schenck teams up with BizBuySell, the Internet's largest marketplace for selling businesses, to offer this FREE e-book about negotiating and marketing the sale of your small business.

  • By Rieva Lesonsky

    How entrepreneurs can help the U.S. government assist small businesses.

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  • By Randy Myers

    Learn where your competitors are and how you stack up against them.

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  • By Barbara Findlay Schenck

    Businesses can split costs to increase marketing reach and effectiveness.

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  • How to Name or Rename Your Small Business -- Business on Main -- © Vincenzo Lombardo/Photodisc/Getty Images
    How to Name or Rename Your Small Business

    A long-time small-business and finance writer dives into the do's and don'ts of naming, offering tips to companies young and old that are on the hunt for a fresh identity. (Live recording, 2012)

    length: 56:26
  • By Barbara Findlay Schenck

    How marketing channels and tactics have changed in the last five years.

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