Connect With Us:
A long-time small-business and finance writer dives into the do's and don'ts of naming, offering tips to companies young and old that are on the hunt for a fresh identity. (Live recording, 2012)
How marketing channels and tactics have changed in the last five years.
Here's how to distinguish your brand from the crowd.
What traditional marketing do you still invest in, and why?
Inviting customers behind the scenes can lead to increased purchases.
One of the nation’s leading small-business experts offers a dozen affordable, tried-and-true marketing strategies that any business owner can put to use today. (Live recording, 2012)
Nothing says 'expert' like having your name on the cover of a book.
These 5 marketing approaches spread like wildfire.
Choosing the right name for your business can make all the difference.
How are you using social data to get special customer insights?
News on Main (04/30/12): Find out how Golazo, an all-natural sports drink that's a favorite with soccer fans, found its way onto the shelves of Whole Foods.
Insights from Paco Underhill retail environments and 'Why We Buy.'