DCSIMG
BRAND & MARKETING STRATEGIES
Strategies to give your business a strong brand identity, define new products and services, and help it stand out in a crowded marketplace.
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  • How to Name or Rename Your Small Business -- Business on Main -- © Vincenzo Lombardo/Photodisc/Getty Images
    How to Name or Rename Your Small Business

    A long-time small-business and finance writer dives into the do's and don'ts of naming, offering tips to companies young and old that are on the hunt for a fresh identity. (Live recording, 2012)

    length: 56:26
  • By Barbara Findlay Schenck

    How marketing channels and tactics have changed in the last five years.

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  • By Joanna L. Krotz

    Here's how to distinguish your brand from the crowd.

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  • By From The Young Entrepreneur Council

    What traditional marketing do you still invest in, and why?

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  • By Lambeth Hochwald

    Inviting customers behind the scenes can lead to increased purchases.

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  • Marketing on a Shoestring: A Dozen Strategies -- Business on Main -- © Microsoft
    Marketing on a Shoestring: A Dozen Strategies

    One of the nation’s leading small-business experts offers a dozen affordable, tried-and-true marketing strategies that any business owner can put to use today. (Live recording, 2012)

    length: 52:39
  • By Randy Myers

    Nothing says 'expert' like having your name on the cover of a book.

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  • By Barbara Findlay Schenck

    These 5 marketing approaches spread like wildfire.

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  • By Yanik Silver

    Choosing the right name for your business can make all the difference.

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  • By From The Young Entrepreneur Council

    How are you using social data to get special customer insights?

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  • All-Natural Energy Drink Scores Big With Soccer Fans -- Business on Main -- © Microsoft
    All-Natural Sports Drink Scores Big With Soccer Fans

    News on Main (04/30/12): Find out how Golazo, an all-natural sports drink that's a favorite with soccer fans, found its way onto the shelves of Whole Foods.

    length: 2:32
  • By Barbara Findlay Schenck

    Insights from Paco Underhill retail environments and 'Why We Buy.'

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