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BRAND & MARKETING STRATEGIES
Strategies to give your business a strong brand identity, define new products and services, and help it stand out in a crowded marketplace.
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PAGE 7 OF 8
  • Business Fantasy Camp: Curves Fitness co-owner Gary Heavin on budget marketing -- Business on Main -- © Microsoft
    Get Ahead of the Curve With Budget Marketing

    Curves Fitness co-owner Gary Heavin on budget marketing (2009; Curves closed nearly one-third of its franchises in 2010).

    length: 6:15
  • News on Main, 08/02/10
    A Little Pizza Shop That's About to Change the World

    News on Main (08/02/10): We profile a little pizza shop out of New Orleans that got financial backing from billionaire Mark Cuban. Hear how they're about to take the nation by storm.

    length: 4:56
  • Why Is Ashton Kutcher Selling Potato Chips?
    Why Is Ashton Kutcher Selling Potato Chips?

    News on Main (07/19/10): More brands are looking to A-list celebs to help with branding, as consumers waiver on brand loyalty. Plus, the Gulf oil spill's unexpected impact on small-biz owners.

    length: 5:13
  • video thumbnail
    Entrepreneurs Find Opportunity in the Downturn

    News on Main (07/06/10): MudBay, a U.S.-based pet supply store, is continuing to grow despite the recession. Plus, business avatars gather for a virtual march on The Mall.

    length: 4:31
  • The Secrets of Branding
    The Secrets of Branding

    Marketing expert Barbara Findlay Schenck joins us at Cool Runnings and reveals what good branding’s all about (2009).

    length: 2:02
  • 4 Steps to Marketing Success
    4 Steps to Marketing Success

    Marketing expert Barbara Findlay Schenck discusses the 4 p’s on Cool Runnings: price, product, promotion and place (2009).

    length: 4:35
  • It's Easy Being Green at Zipcar
    Highlight: It's Easy Being Green at Zipcar

    Find out how Zipcar makes being green good for the customer, the planet and the bottom line on this episode of Cool Runnings.

    length: 2:09
  • Trunk Club: Webcam Shopping for the Everyman
    Trunk Club: Webcam Shopping for Men

    Cool Runnings: Trunk Club uses technology to provide male shoppers with a much-needed service (2009; Trunk Club is now located in Chicago with a new CEO and customer experience).

    length: 4:02
  • The Youth and Personality of Joie De Vivre
    Highlight: The Youth and Personality of Joie De Vivre

    Cool Runnings: Joie De Vivre Hotels build a unique brand experience by staying on the cutting edge of its industry (2009).

    length: 2:03
  • Smart Companies Create Communities
    Smart Companies Create Communities

    Cool Runnings host Antonio Neves interviews Business on Main's Toddi Gutner about what truly makes employees happy (2009).

    length: 2:08
  • Cool Runnings: How Big Ass Fans Lives Up to Its Name
    Highlight: How Big Ass Fans Lives Up to Its Name

    Cool Runnings: Big Ass Fans is more than just a name -- they're a company with a reliable product and great marketing (2009).

    length: 1:51
  • Cool Runnings - Big Ass Fans: The Name Says It All
    Big Ass Fans: The Name Says It All

    Big Ass Fans tries a novel approach -- telling customers exactly what they sell. Learn about them on Cool Runnings (2009).

    length: 4:38
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