Business on Main | Sales & Marketing

SALES & MARKETING

Competing and winning takes planning and energy. Brush up on branding, social media, promotional strategy, customer service, and more.

Latest Sales & Marketing Resources

Must-Read Marketing Books and Blogs
By Barbara Findlay Schenck
A roundup of top-pick selections from MSN small-business experts.
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How Did You Pick Your Business Name?
By From The Young Entrepreneur Council
What were the factors you considered when naming your business, and why?
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Reverse-Engineer Your Marketing
By Barbara Findlay Schenck
Learn how to acquire customer knowledge and a wow factor.
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Webinars
How Do You Measure Success on the Web?
The author of Marketing in the Age of Google and a well-known search marketing expert helps businesses use key pieces of data to better drive product strategy and customer engagement online (Live Recording, 2013).
length: 47:34
News on Main
A Jersey Shore Restaurateur Struggles to Reopen as Summer Approaches
News on Main (05/28/13): Hurricane Sandy devastated small businesses along the Jersey Shore nearly seven months ago, but for restaurateur Marilyn Schlossbach, recovery is just beginning.
length: 2:22
8 Essentials of Successful Discounting
By Daniel Kehrer, BizBest
Find out how to craft a financially sound strategy for offering discounts.
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What Data Matters to Business Owners?
By From The Young Entrepreneur Council
What's one key piece of analytics data business owners should track?
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