DCSIMG
SELLING
Creating and fulfilling demand for products or services that meet your core customers’ needs.
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  • You Want What? Four Tips for Civilized Negotiating
    By Barbara Findlay Schenck

    Learn how to be an effective negotiator and achieve a win-win outcome.

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  • MS Office: Better Serve Your Customers -- Business on Main --© Jack Hollingsworth/Photodisc/Getty Images
    MS Office: Better Serve Your Customers

    Customer service is what sets small businesses apart from their big counterparts. Ensure you’re meeting — and even exceeding — your customers’ needs with this customer service survey and customer service database from Microsoft Office.

  • 7 Ways to Avoid Competing on Price
    By Carol Tice

    Strategies for increasing sales while beating the price-war game.

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  • How Do I Connect With Teen Consumers?
    By From The Young Entrepreneur Council

    What advice do you have for effectively reaching this demographic?

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  • New Technology Helps Women Find the Perfect Jeans -- Business on Main -- © Microsoft
    News on Main
    New Technology Helps Women Find the Perfect Jeans

    News on Main (09/26/11): Entrepreneur and frustrated shopper Tanya Shaw was sick of trying on endless pairs of jeans.  Hear about her idea that's now taking the guess work out of shopping.

    length: 2:19
  • Podium Power: How to Give a Winning Presentation
    By Barbara Findlay Schenck

    Here’s a list of handy when you’re handed the microphone.

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  • Loyalty Programs and Perks That Work
    By Randy Myers

    Is that stamp card really bringing customers back?

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  • Finding a National Distrbutor

    I’ve developed a unique and scalable snack product that I think could do well if it’s distributed by a national grocery store chain. How do I go about getting them to stock my product? Do I stand a chance with all those big food producers out there?

  • Florist Reveals Why Valentine’s Day Is a Challenge for Men -- News on Main -- ©Microsoft
    News on Main
    Florist Reveals Why Valentine’s Day Is a Challenge for Men

    News on Main (02/14/11): Meet a one-shop Dallas florist who says men are his biggest hurdle on Valentine’s Day and how he’s finding success against giant online companies like ProFlowers.

    length: 2:50
  • Offering a Daily Deal

    I'm thinking of offering a special discount to attract more customers. Should I create one on my own, or should I go through a daily deal site like Groupon or LivingSocial?

  • Making Free a Profitable Price
    By Barbara Findlay Schenck

    More small- business owners turn free products into real profits.

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  • News on Main, 11/22/10
    News on Main
    Social Media Key to Profits This Holiday Season

    News on Main (11/22/10): An Oklahoma City jeweler creates a unique promotion to unload a million dollars in inventory. Plus, how Chicago-area small businesses are competing with the big boys.

    length: 3:59
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