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SOCIAL MEDIA
How entrepreneurs can use social media — Twitter, Facebook, and more — to give business a boost.
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  • Design Trends: How Looking Good Builds Business Cred -- Business on Main -- © Jamie Grill/Getty Images
    Webinars
    How Looking Good Builds Business Cred

    The author of "Web Sites For Dummies" and "Mobile Web Design For Dummies" helps businesses create websites, blogs and social media designs that reflect their character, style and value (Live Recording, 2013).

    length: 51:15
  • 9 Expert Tips for Powering Up Your Social Media Program
    By Barbara Findlay Schenck

    Here are 9 steps for building your social media brand personality.

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  • What You Can Learn From Justin Bieber About Marketing on Twitter
    By Kim Lachance Shandrow

    Learn 3 of Justin Bieber's actions on Twitter that you can emulate now.

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  • Tweet Talk: Time-Saving Tools for Twitter -- Business on Main -- © Microsoft
    Tech Notes
    Tweet Talk: Time-Saving Tools for Twitter

    Twitter is a great way to engage customers and grow your online presence -- but it can also be a time-suck. These tools help you Tweet efficiently so you can get back to business.

    length: 1:19
  • The 7 Worst Social Media Mistakes -- Business on Main -- © Image Source/SuperStock
    Webinars
    The 7 Worst Social Media Mistakes -- and How to Avoid Them

    Learn how to build your social media presence while sidestepping these mistakes that can be embarrassing -- and sometimes even devastating -- for a growing business.

    length: 45:22
  • How You Should Be Using LinkedIn (But Probably Aren't)
    By Toddi Gutner

    LinkedIn is a valuable resource. Here's how to make the most of it.

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  • Need a Recommendation? Reach Out and Ask Someone
    By Barbara Findlay Schenck

    Don't wait passively for associates or customers to endorse you.

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  • Step Away From the Smartphone: How to Go on a Digital Diet
    By Barbara Findlay Schenck

    'Wisdom in the Age of Twitter' author on curbing mental obesity.

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  • The 7 Worst Social Media Mistakes (and How to Avoid Them)
    By Joanna L. Krotz

    Do you know what to say — and where and when to say it?

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  • How to Handle Negative Customer Reviews
    By Randy Myers

    A new pricing model saved this company from a near-death experience.

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  • A Pinteresting Idea for Marketers
    By Polly S. Traylor

    Here's why Pinterest might be a good fit for your business.

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  • A Quick Guide to Using Tumblr for Business
    By Amy Gahran

    Tumblr's platform could be a great way to connect with customers.

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