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SOCIAL MEDIA
How entrepreneurs can use social media — Twitter, Facebook, and more — to give business a boost.
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  • By Barbara Findlay Schenck

    More small- business owners turn free products into real profits.

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  • News on Main, 11/22/10
    Social Media Key to Profits This Holiday Season

    News on Main (11/22/10): An Oklahoma City jeweler creates a unique promotion to unload a million dollars in inventory. Plus, how Chicago-area small businesses are competing with the big boys.

    length: 3:59
  • News on Main, 10/25/10
    Using Social Media to Raise Major Funds

    News on Main (10/25/10): A 12-person shop out of Silicon Valley is changing the way political campaigns raise money and that’s just the tip of the iceberg.

    length: 3:48
  • News on Main, 10/11/10
    A Burger Venture Goes Viral

    News on Main (10/11/10): A famous burger chain in Seattle got on the social media band wagon and let their customers decide on a new location.

    length: 4:47
  • With so many blogs, tweets and Facebook pages out there already, is it really going to make a difference if my business adds to the noise level? 

  • By David Strom

    How to run your lists and choose what to write about.

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  • By Dan Briody

    Refreshing your Web content is a simple way to get search engines to find you.

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  • What's the best way to drive traffic to my business Website?

  • How do I go about learning the demographic information of my core customers?

  • Business Fantasy Camp: Lifestyle entrepreneur Daisy Fuentes on brand identity
    Brand Building With Daisy Fuentes

    Lifestyle entrepreneur Daisy Fuentes talks about creating a tight brand identity (2009).

    length: 7:40
  • Why Is Ashton Kutcher Selling Potato Chips?
    Why Is Ashton Kutcher Selling Potato Chips?

    News on Main (07/19/10): More brands are looking to A-list celebs to help with branding, as consumers waiver on brand loyalty. Plus, the Gulf oil spill's unexpected impact on small-biz owners.

    length: 5:13
  • The Secrets of Branding
    The Secrets of Branding

    Marketing expert Barbara Findlay Schenck joins us at Cool Runnings and reveals what good branding’s all about (2009).

    length: 2:02
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