DCSIMG
MARKETING BASICS
Everything you need to know to build a business, from branding to developing a customer base.
Sort By
PAGE 1 OF 3
  • A Crashing Cupcake Market?

    I’ve been working on a business plan for a bakery that only sells savory treats. But I’ve been reading that the cupcake market is crashing. How do I research my idea to make sure I’m not setting myself up for failure?

  • Launching a New Website? Avoid These 7 Mistakes
    By Rieva Lesonsky

    Keep an exciting Web project from turning into a time-sucking headache.

    Thumbs up:Loading..
    Thumbs down:Loading..
  • How to Name or Rename Your Small Business -- Business on Main -- © Vincenzo Lombardo/Photodisc/Getty Images
    Webinars
    How to Name or Rename Your Small Business

    A long-time small-business and finance writer dives into the do's and don'ts of naming, offering tips to companies young and old that are on the hunt for a fresh identity. (Live recording, 2012)

    length: 56:26
  • The Big Marketing Shift
    By Barbara Findlay Schenck

    How marketing channels and tactics have changed in the last five years.

    Thumbs up:Loading..
    Thumbs down:Loading..
  • For Hudl, a Misspelling Is Anything But a Mistake -- Business on Main -- © Microsoft
    News on Main
    For Hudl, a Misspelling Is Anything But a Mistake

    News on Main (10/08/12): When Hudl was forced to shorten its name from Huddle, it ended up being a blessing in disguise for this software startup that helps football teams review and share game footage.

    length: 1:19
  • Marketing on a Shoestring: A Dozen Strategies -- Business on Main -- © Microsoft
    Webinars
    Marketing on a Shoestring: A Dozen Strategies

    One of the nation’s leading small-business experts offers a dozen affordable, tried-and-true marketing strategies that any business owner can put to use today. (Live recording, 2012)

    length: 52:39
  • Protecting Your Name and Logo

    What would I need to do to reserve a company name or logo so it’s protected and no one else can use the name?

  • 7 Tips for Naming Your Business
    By Yanik Silver

    Choosing the right name for your business can make all the difference.

    Thumbs up:Loading..
    Thumbs down:Loading..
  • Go Guerrilla: A DIY Guide to Product Launches
    By Barbara Findlay Schenck

    How one social media whiz got his book to #2 on Amazon's business list.

    Thumbs up:Loading..
    Thumbs down:Loading..
  • A Quick Guide to Naming Your Business
    By Jay Conrad Levinson, Jeannie Levinson and Seth Godin

    Seth Godin and leading marketing experts weigh in with quick tips.

    Thumbs up:Loading..
    Thumbs down:Loading..
  • Creating a Marketing Plan -- Business on Main -- © Exactostock/SuperStock
    Creating a Marketing Plan

    Plan ahead and create a solid marketing plan with the help of these marketing plan templates and expense projection tools from the SBA and Microsoft Office.

  • Learn Marketing & Advertising Basics -- Business on Main -- © Dave & Les Jacobs/Cultura/Getty Images
    Learn Marketing & Advertising Basics

    Ramp up on marketing basics quickly with these advertising codes from the Better Business Bureau, and these SBA tools: business marketing resources, tips for advertising/marketing online, and a free online marketing and advertising course.

PAGE 1 OF 3