Creating a Marketing Plan

Marketing, like all aspects of running a business, requires planning.  Think ahead and create a solid marketing plan with the help of these tools from the SBA and Microsoft Office: Calculate Your Marketing Expenses, Choose a Marketing Plan Template and Develop a Marketing Plan.

• MS Office: Calculate Your Marketing Expenses
• (Forecast the budget needed to cover marketing costs; Requirements: Excel 2003 or later)
• MS Office: Marketing Plan Template
• (Effectively organize and present your marketing plan; Requirements: Word 2003 or later)
• SBA: Developing a Marketing Plan
• (Establish a marketing schedule and ensure you’re spending marketing dollars wisely.)